The most exciting macadamia product innovations of 2022

It’s always fascinating to review the new products featuring macadamias that we’ve unearthed throughout the year, and we’re excited to share the list of our most exciting discoveries for 2022.

A hand breaks a piece from a macadamia and raspberry muffin that is sitting on a plate.

While the pandemic and all its related disruptions have caused a general slowdown in product development, the quality of the new products we’re seeing enter the market remains high, serving as a reminder of the premium cues macadamias can bring to a product, and their versatility across flavour profiles, product categories and markets. Here are the products that caught our eye in 2022.

Major brands innovate with the luxury nut

Spotting macadamias in a big brand launch is always a thrill, and 2022 was no exception as more consumers discovered the indulgent qualities of macadamias in new offerings from some of world’s most recognised and trusted brands.

Beverage boom continues

Macadamia milk has been a popular addition to the dairy alternative scene for several years now, but in 2022 we saw it used in more innovative ways.

Fresh flavour pairings

Demonstrating the versatility of macadamias to pair with both sweet and savoury flavour profiles, this year saw a number of snacking and confectionery launches that featured macadamias combined with a host of adventurous flavours.

Indigenous ingredient combinations

Macadamias are playing a role in the rise of Australian food producers bringing native ingredients into the spotlight as they create deliciously intriguing new products.

Say cheese

This year we saw macadamias featuring in both dairy-based and plant-based cheese innovations, thanks to their naturally creamy and buttery taste and texture.

Notable mentions

Not every innovation fits neatly into a category, but that doesn’t take away from the depth and breadth of macadamia product development discovered this year. Here are a few more that were too good not to share.

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未來的味道: 驅動產品創新的四大風味趨勢

風味是食品創新者手中最強大的工具之一。在當今瞬息萬變的全球市場中,新產品層出不窮、消費者口味不斷變化,風味仍是吸引注意力與引發喜好的關鍵途徑。無論是喚起懷舊情感的熟悉滋味,還是大膽新穎的味覺體驗,一個引人入勝的風味都能提升產品能見度、激發口碑傳播,並強化品牌差異化。

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