In conversation with our Facebook fans: new infographic

The Australian Macadamias global Facebook communities are alive with conversation about our delicious nut. We love engaging with our fans as it enables us to gauge what’s on their minds and understand how they feel about our brand and product. We recently analysed conversations from our Facebook pages over a 6-month period in Australia, Germany, Japan, Taiwan and South Korea, with exciting and insightful results. The analysis examined the language and emojis most commonly used by fans, revealing just how emotionally attached they are to our product and brand, and the depth of positive emotion that exists in our Facebook communities. It also uncovered some fascinating market-specific behaviours, helping to deepen our understanding of the nuances that characterise each of our core markets. 

See all the results in this handy downloadable infographic:

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Weather and orchard conditions drive major crop revision

Australia’s mid-season macadamia crop forecast has been sharply downgraded, as growers and processors manage one of the most difficult and unpredictable seasons in recent years. Continued weather-related disruptions mean the true extent of available supply is difficult to determine at this stage. As a result, the revised forecast now anticipates production will fall within a range of 37,300 to 41,970 tonnes in-shell at 3.5% moisture (40,000 to 45,000 tonnes in-shell at 10% moisture), down from the previous estimate of 55,960 tonnes in-shell at 3.5% moisture (60,000 tonnes in-shell at 10% moisture).

Brookfarm 以澳洲夏威夷果重新定義低糖穀麥

當 Brookfarm 的執行長 Will Brook 談到製作美味食品時,追逐潮流與短暫趨勢絕非他的優先考量。他追求的是打造出真正優質的產品,實現他與團隊所稱的「Brookfarm 光采」。

澳洲夏威夷果技術指南隆重登場:食品業專業人士全新資源

多年來,澳洲夏威夷果一直致力於以來自澳洲夏威夷果產業的消費者洞察、市場創新資訊及生產動態,啟發全球食品與飲料產業的專業人士。因此,澳洲夏威夷果在產品開發上的益處逐漸受到重視,作為原料的應用興趣也達到前所未有的高度。

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