The Australian Macadamias global Facebook communities are alive with conversation about our delicious nut. We love engaging with our fans as it enables us to gauge what’s on their minds and understand how they feel about our brand and product. We recently analysed conversations from our Facebook pages over a 6-month period in Australia, Germany, Japan, Taiwan and South Korea, with exciting and insightful results. The analysis examined the language and emojis most commonly used by fans, revealing just how emotionally attached they are to our product and brand, and the depth of positive emotion that exists in our Facebook communities. It also uncovered some fascinating market-specific behaviours, helping to deepen our understanding of the nuances that characterise each of our core markets.
See all the results in this handy downloadable infographic: