From seed to snack: new research reveals ingredient origin is key to gaining consumer trust

From seed

To processor

To snack

With this reputation for reliability, premium quality and safety, from the farm to the finished product, the Australian macadamia industry is ideally placed to continue to supply the world’s leading brands, manufacturers and consumers with exceptional macadamias long into the future.

About new Australian Macadamias research

In late 2020, Australian Macadamias commissioned research based on 6014 individual surveys with consumers in Australia, China, South Korea, Japan, Taiwan and the USA. Conducted by the Singapore regional office of independent research agency Kantar, the research was conducted between August and October 2020 and findings delivered in December 2020.

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未來的味道: 驅動產品創新的四大風味趨勢

風味是食品創新者手中最強大的工具之一。在當今瞬息萬變的全球市場中,新產品層出不窮、消費者口味不斷變化,風味仍是吸引注意力與引發喜好的關鍵途徑。無論是喚起懷舊情感的熟悉滋味,還是大膽新穎的味覺體驗,一個引人入勝的風味都能提升產品能見度、激發口碑傳播,並強化品牌差異化。

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