From seed to snack: new research reveals ingredient origin is key to gaining consumer trust

From seed

To processor

To snack

With this reputation for reliability, premium quality and safety, from the farm to the finished product, the Australian macadamia industry is ideally placed to continue to supply the world’s leading brands, manufacturers and consumers with exceptional macadamias long into the future.

About new Australian Macadamias research

In late 2020, Australian Macadamias commissioned research based on 6014 individual surveys with consumers in Australia, China, South Korea, Japan, Taiwan and the USA. Conducted by the Singapore regional office of independent research agency Kantar, the research was conducted between August and October 2020 and findings delivered in December 2020.

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不久之前,一款零食只要「好吃」就足夠了。但如今,它必須證明自己值得被選擇。消費者對零食的選擇正變得更加有意識,他們開始思考何時吃零食、為何而吃,以及每一次食用時希望獲得什麼樣的體驗。無論是為了補充營養、獲得能量、滿足享受,或是尋求情緒上的慰藉,消費者愈來愈會根據產品是否能滿足當下的特定需求來評價與選擇。
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