2023 Australian Macadamias Yearbook

The 2023 Australian Macadamias Yearbook is a comprehensive overview of our industry’s highlights and performance over the past 12 months. It provides a summary of all key facets of the Australian macadamia industry, including:

  • Key industry figures and insights
  • Growing regions, season, weather and productivity updates
  • Macadamias and food trends
  • Health and macadamias
  • Sustainability and conservation updates
  • Marketing highlights
  • Domestic and international sales data and analysis

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Snacking on macadamias

從衝動到有意識的選擇:零食行為的轉變如何重新定義高端食品創新

不久之前,一款零食只要「好吃」就足夠了。但如今,它必須證明自己值得被選擇。消費者對零食的選擇正變得更加有意識,他們開始思考何時吃零食、為何而吃,以及每一次食用時希望獲得什麼樣的體驗。無論是為了補充營養、獲得能量、滿足享受,或是尋求情緒上的慰藉,消費者愈來愈會根據產品是否能滿足當下的特定需求來評價與選擇。
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