The global macadamia fan in 2016: new infographic

Our Facebook communities in Australia, Germany, Japan, Taiwan and Korea provide a rich source of consumer insights and opinions that help us get to know our fans better. We have recently mined this valuable data to uncover fresh information about who our typical macadamia consumer is and best of all, we’ve collated it into a handy infographic. 

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The pulse of food, health and snacking: Fresh consumer insights revealed

The way consumers think about food, health and snacking is constantly adapting, shaped by shifting lifestyles, wellness priorities and cultural influences. For the Australian macadamia industry, staying ahead of these changes is essential to understanding how macadamias fit into modern diets and the strategic opportunities they present for food and beverage brands looking to innovate in response to evolving consumer expectations.

India opens the door wider for Australian macadamias with improved technical market access

The Australian macadamia industry welcomes a major development in trade access, with the Government of India officially gazetting an amendment to its Plant Quarantine (Regulation of Import into India) for Australian macadamia nuts. This change significantly improves technical market access, reducing barriers for Australian-grown macadamias to enter one of the world’s fastest-growing economies.

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