소식 & 보고서

소식 & 보고서

August 2018 market report

August 17, 2018
The global crop forecast remains steady and is consistent with the last market report, with all major origins on track to produce a total crop that will grow by around 10% this year.  

Australian macadamia industry unveils second Innovation Challenge

August 2, 2018
After a successful launch in 2017, the Australian macadamia industry is bringing its Macadamia Innovation Challenge back for a second exciting year, increasing the scale of the program to invite participation from China and Japan. The world-first platform is aimed at generating new packaged food concepts that can inspire the food industry globally and drive new demand for macadamias around the world.

Macadamias ticking all the diet trend boxes

June 15, 2018
Vegan, vegetarian, gluten free, dairy free, low FODMAP, paleo. The list of dietary trends that now dictate much of what the modern consumer puts on their plate can be dizzying. Love it or hate it, there’s no denying the power of these trends, and whether followed for medical, lifestyle or even personal branding reasons, they all point to one thing: health is a currency that consumers have embraced, and its value is rising rapidly.

Celebrating women in macadamia style

May 17, 2018
The Australian Macadamias global consumer audience has grown substantially in recent years, and while each of our markets has unique cultural and demographic nuances, one of the commonalities shared across the board is a heavily female skewed fan base.

May 2018 market report

May 17, 2018
The global crop is expected to increase by just over 10% in 2018, according to the latest statistics. This continues the steady increase in supply since 2012 which has delivered an overall increase of 60%. 

New research shows macadamias bust through bakery purchase barriers

April 19, 2018
A new consumer research study commissioned by the Australian macadamia industry has just been completed, with the findings revealing a host of fascinating insights that highlight key innovation hotspots for macadamias in the bakery category in both Asian and Western markets.

Macadamias shine as the celebratory nut

February 8, 2018
December to February is a hotbed of celebratory holidays that present perfect opportunities for promotion of Australian grown macadamias. Each year we leverage these occasions to ensure our delicious nut is part of the festive narrative in key markets, engaging our fans with inspiring celebratory content.

What’s hot in food and beverage: new global trends revealed

December 19, 2017
The Australian Macadamias marketing program is guided by the results of regular consumer research. Continually monitoring the motivations and perceptions behind consumer behaviour is invaluable to identifying where the most promising innovation opportunities lie for our product.

2017 Australian Macadamias Yearbook

December 19, 2017
The 2017 Yearbook provides an overview of all key facets of the Australian macadamia industry, including essential statistics, productivity and sustainability improvements, growing information, industry value, global production and consumption updates, domestic and international sales, health, consumer insights and promotion. It’s the go-to snapshot of our industry’s performance over the past 12 months. Click on the link below to download:
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Videos

Macadamia Change Maker Ian McConachie (Korean)

Macadamia Taste Maker Stone & Wood (Korean)

Macadamia Change Maker Rex Harris (Korean)

Macadamia Taste Maker KOKOPOD (Korean)

Macadamia Change Maker Marc Harrison (Korean)

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