ニュース&レポート

ニュース&レポート

New infographic: market research in which consumers describe their macadamia moment. マカダミア・モーメント

The concept of the 'Macadamia Moment' was born from our market research in which consumers described their ideal macadamia moment in great detail. Now a key creative strategy in our consumer promotional campaign, we recently explored the 'moment' further with our Facebook communities in all core markets, producing a rich cross-market comparison that we've summarised in this new infographic.

Korea promotional tour delivers breath-taking results

When Korean celebrity chef Kim Poong skydived into Byron Bay in late April, it was amid excitement and anticipation of a fantastic promotional event that would tell the Australian macadamia story to a mass audience of Korean consumers.

MEIJI: 40 years of a Japanese macadamia icon

2016 marks 40 years since Meiji launched its iconic macadamia chocolate in Japan. Throughout this period, Meiji has used macadamias consistently in both core and seasonal lines, and the brand dominates the chocolate macadamia segment in Japan, with estimated share of 60-70%.

Macadamia milk one year on

2015 was a pivotal year for the non-dairy milk category with entries, exits and more consumers pondering the choices in the specialty milk aisle than ever before.

April Fools’ Day delivers seriously good results

A long-standing tradition was used to generate fresh content this month when humorous April Fools' Day content was posted on Australian Macadamias Facebook and Twitter channels in key markets globally.

The global macadamia fan in 2016: new infographic

Our Facebook communities in Australia, Germany, Japan, Taiwan and Korea provide a rich source of consumer insights and opinions that help us get to know our fans better. We have recently mined this valuable data to uncover fresh information about who our typical macadamia consumer is and best of all, we've collated it into a handy infographic. 

Event wrap: Japan ‘My Navi Women’ live consumer event

The My Navi conference hall in Japan was abuzz with excitement recently when 100 women gathered to participate in an exclusive event hosted by Australian Macadamias and My Navi Women, Japan's largest working women's information portal.

スナック・アタック

Snacking was once regarded as a one-way street to over-eating and weight gain. But times have changed and many health experts now recommend consuming a few small, healthy snacks each day. In this in-depth feature article we examine how nuts are playing an increasing role in consumers' snacking habits and unearth the global trends behind this shift. We also talk to four food manufacturers making innovation waves in the snack nuts category.

Videos

Macadamia Change Maker Ian McConachie (Japanese)

Macadamia Taste Maker Stone & Wood (Japanese)

Macadamia Change Maker Rex Harris (Japanese)

Macadamia Taste Maker KOKOPOD (Japanese)

Macadamia Change Maker Marc Harrison (Japanese)

Chocolate Confectionery Consumer Insights Research (Japanese)

Japanese food technology students ‘Discover Macadamias’ tour (Japanese)

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