When Korean celebrity chef Kim Poong skydived into Byron Bay in late April, it was amid excitement and anticipation of a fantastic promotional event that would tell the Australian macadamia story to a mass audience of Korean consumers.
2016 marks 40 years since Meiji launched its iconic macadamia chocolate in Japan. Throughout this period, Meiji has used macadamias consistently in both core and seasonal lines, and the brand dominates the chocolate macadamia segment in Japan, with estimated share of 60-70%.
The Australian Macadamia Society will host a celebrated Korean chef and TV star Kim Poong and two high-powered Korean health & lifestyle bloggers in the Northern Rivers next week (Tues 26 - Fri 29 April).
2015 was a pivotal year for the non-dairy milk category with entries, exits and more consumers pondering the choices in the specialty milk aisle than ever before.
A long-standing tradition was used to generate fresh content this month when humorous April Fools' Day content was posted on Australian Macadamias Facebook and Twitter channels in key markets globally.
Our Facebook communities in Australia, Germany, Japan, Taiwan and Korea provide a rich source of consumer insights and opinions that help us get to know our fans better. We have recently mined this valuable data to uncover fresh information about who our typical macadamia consumer is and best of all, we've collated it into a handy infographic.
The My Navi conference hall in Japan was abuzz with excitement recently when 100 women gathered to participate in an exclusive event hosted by Australian Macadamias and My Navi Women, Japan's largest working women's information portal.
Snacking was once regarded as a one-way street to over-eating and weight gain. But times have changed and many health experts now recommend consuming a few small, healthy snacks each day. In this in-depth feature article we examine how nuts are playing an increasing role in consumers' snacking habits and unearth the global trends behind this shift. We also talk to four food manufacturers making innovation waves in the snack nuts category.
Australian macadamia lovers were treated to a fabulous new product in October last year with the launch of MacFarms Easy Open Macadamias. Made using Australian grown macadamias from Agrimac, the limited edition product made its Australian debut in Coles supermarkets nationally, with Woolworths following suit in December.
Of all the product categories that dominate modern life, the beauty industry is arguably one of the most innovative. In this in-depth feature, we examine the global trends that are dominating skin and hair care right now, and the role that macadamia oil is increasingly playing in this landscape. We shine a spotlight on innovation hotspots and speak exclusively with global beauty industry players for whom macadamia oil is delivering significant business success.