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Influence in action: Powerful partnerships amplify the Australian macadamia story

June 18, 2024
Influencer marketing has emerged as a powerful tool in the modern marketing arsenal, with the potential to deliver impressive results. Leveraging the credibility of popular personalities to connect brands with their target audiences in an authentic and impactful way, it has proven to be an effective component of the Australian Macadamias marketing strategy, helping to expand our global footprint.

Meet the people behind Australia’s macadamia harvest

May 21, 2024
Australia’s macadamia industry is home to around 800 growers, primarily located in rich and fertile growing regions extending along the country’s east coast. Right now, it’s their busiest time of year with harvest in full swing.

Dispelling the myth: Scientific research confirms the truth about nuts and weight gain

April 23, 2024
In a world where dietary trends fluctuate, one fact remains steadfast: nuts are a nutritional powerhouse, offering a medley of flavour, texture and health benefits. Despite their culinary allure and proven advantages, a lingering misconception persists – the unfounded notion that nuts contribute to unwanted weight gain. However, a host of recent scientific research has debunked this myth.

From extraction to innovation: why macadamia oil is a culinary and cosmetic hero

March 26, 2024
Macadamia oil is often described as ‘liquid gold’ and a closer look at its health benefits and versatility makes it clear why. Free from cholesterol, sodium, sugar and trans fats, as well as a source of vitamin E, heart-healthy monounsaturated fats, palmitoleic acid and phytosterols, it’s a versatile oil that’s just as at home in domestic kitchens and food products as it is in anti-ageing skincare. 

New seasoned macadamia crumb a masterclass in versatility

February 7, 2024
The launch of a new macadamia product is always exciting, especially when it breaks new ground in terms of flavour and format. A new seasoned macadamia crumb recently did exactly that, while bringing to life a key innovation opportunity that emerged from our industry’s research exploring the emerging trends set to shape the food and beverage landscape over the coming years.

Food trends, macadamia shells and health research: our top 6 stories of 2023

January 18, 2024
2023 delivered a unique mix of challenges and highlights, from cost of living pressures, the rise of AI, ongoing climate change concerns and war in the Middle East and Ukraine. We also saw India become the world’s most populous country, the end of the COVID-19 pandemic officially declared, and outstanding displays of skill and courage throughout the FIFA Women’s World Cup.

2023 Australian Macadamias Yearbook

December 19, 2023
The 2023 Australian Macadamias Yearbook is a comprehensive overview of our industry’s highlights and performance over the past 12 months. It provides a summary of all key facets of the Australian macadamia industry, including:

The stand-out macadamia product discoveries of 2023

December 19, 2023
2023 has been another strong year for new products containing macadamias, as manufacturers across markets and categories embrace the multi-layered benefits that Australia’s native nut can deliver as an ingredient.

2023 Australian macadamia crop finishes in line with most recent forecast

December 4, 2023
Australian macadamia growers have produced a 2023 crop of 48,400 tonnes in-shell at 3.5% moisture (51,900 tonnes in-shell at 10% moisture), aligning closely with the most recent forecast published in September of 48,500 tonnes in-shell at 3.5% moisture (52,000 tonnes in-shell at 10% moisture).

Rethinking waste: how macadamia shells could help reduce carbon emissions

November 17, 2023
In today's rapidly changing world, the call for sustainability is louder than ever before, particularly in relation to food production. Gone is the era of meeting demand at any cost as businesses, governments and consumers across the globe grapple with the environmental impacts of their choices both large and small.

National Recovery Plan a new tool in Australia’s battle to save endangered wild macadamia populations

November 17, 2023
Australia is the natural home of macadamias, and the only place on earth where they grow wild. Every commercial macadamia crop in the world can be traced back to the wild macadamia trees that still grow in the Australian rainforest. But over the last two centuries, more than 80% of wild macadamias have been lost,  posing ongoing threats to their populations. All four precious wild macadamia species are endangered, but thanks to a new National Recovery Plan to guide their protection, their future is now looking more positive.
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