Generation gap: marketing nuts to millennials
Millennials. What drives their purchase decisions? What are their media habits? How are they consuming nuts? And what’s a millennial anyway?
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New general level health claim delivers win for Australian nut industry
It’s official: nuts are a heart healthy food. That was the message from Nuts For Life Chair Chris Joyce when he announced exciting news for the nut industry at the recent 2017 Australian Nut Conference in Melbourne.
The food allergy challenge: turning traditional advice on its head
Nut allergies. How common are they? How severe are they? And what’s the current advice around how best to manage them?
The Mediterranean Diet: a recipe for health and happiness
In 2003, 16 Spanish research groups began a long-term study designed to uncover the effects of the Mediterranean diet on preventing cardiovascular disease (CVD) in people at high risk of the condition. Known as the PREDIMED study, it ran until 2011, studying nearly 7400 older adults at high risk of developing CVD.
What’s on the menu with Samantha Gowing
When describing Samantha Gowing’s professional accomplishments, it’s difficult to know where to begin. Celebrated chef, clinical nutritionist, renowned teacher of Food as Medicine, author and motivational speaker are just some of the many strings she has to her bow.
Japan ‘Macadamia Experience’ event delivers strong results
Exercise, gourmet or beauty? That was the question asked of our Japanese fan base recently to kick-start an innovative promotional event targeting health and beauty conscious Japanese women. In a great result, the campaign achieved broad online reach of almost 770,000.
Media famil sows seeds for future publicity
A media famil in the Northern Rivers macadamia growing region last week hosted journalists from a range of Australia’s most popular food, lifestyle and news titles.
Australian macadamia industry ready for growth in global demand
Australia’s burgeoning macadamia industry has launched a robust new international marketing strategy, one of several new initiatives set to drive steady growth in global demand for the premium nut over the next three years and beyond.
February 2017 market report
Global macadamia production in 2016 finished at 175,000 tonnes (in shell, 3.5% MC), delivering a total volume similar to that of 2015. The main producing origins were Australia, South Africa, Kenya and the United States, collectively representing 75% overall. Production in Australia and the United States grew by 8% and 9% respectively while South Africa fell by 17% as a result of severe drought conditions. Emerging origins including China accounted for an estimated 12% of in shell production.
Aussie macadamia fans soak up summer on social
The Australia summer is coming to a close and it’s been a big season for the Australian Macadamias domestic social media campaign. Our fans love to entertain at this time of year, with many people taking holidays over the December-January period, and the longer days making barbeques a much-loved daily habit.
Macadamias play a part in unique Japanese gifts
Premium food products are a customary gift in Japan, with many Japanese seeking out irresistible delicacies to present when visiting close friends and family. Macadamias feature in some truly exquisite edible Japanese souvenirs, with manufacturers reaping the many benefits they offer as an ingredient. Let’s take a closer look at three of the most unique.
Bundaberg: the making of a macadamia powerhouse
In 2016, the Bundaberg region became the highest producing macadamia region in Australia, producing 19,900 tonnes of nut in shell (3.5% moisture), and growing almost five-fold since 2000.