Vogue Picnic media co-op impresses millions in Taiwan
Macadamias were on show with millions of lifestyle-conscious Taiwanese consumers last month as part of a highly successful media co-op with the Vogue Picnic event.
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Macadamias galore at Noosa Food & Wine 2017
Noosa Food & Wine once again drew a strong crowd this year, as chefs, producers and foodies descended on Queensland’s Sunshine Coast from 18-21 May. Macadamias were out in force and we leveraged the event extensively on our domestic social media platforms, delivering outstanding reach of more than 230,000.
‘Macadamia bonsai’ April Fools’ hoax reaches 1.1 million
The Australian Macadamias team in Japan executed a fabulous April Fools’ Day brand hoax that had everyone laughing, while delivering seriously good results.
Macadamia oil the hero in new Pure Nut skin care
When Ann Leslie set out to create a product inspired by her family’s macadamia farm, her first thoughts were of food. But her research led her in a different direction when she discovered the anti-ageing power of macadamia oil, and many months of product creation and trialling later, Pure Nut Macadamia Skin Care was born.
Breakfast to GO: Aussie macadamias in Weet-Bix innovation
Leading Australian food manufacturer Sanitarium has embraced macadamias in its ongoing mission to offer innovative, tasty and healthy breakfast solutions for today’s busier-than-ever consumer.
Generation gap: marketing nuts to millennials
Millennials. What drives their purchase decisions? What are their media habits? How are they consuming nuts? And what’s a millennial anyway?
New general level health claim delivers win for Australian nut industry
It’s official: nuts are a heart healthy food. That was the message from Nuts For Life Chair Chris Joyce when he announced exciting news for the nut industry at the recent 2017 Australian Nut Conference in Melbourne.
The food allergy challenge: turning traditional advice on its head
Nut allergies. How common are they? How severe are they? And what’s the current advice around how best to manage them?
The Mediterranean Diet: a recipe for health and happiness
In 2003, 16 Spanish research groups began a long-term study designed to uncover the effects of the Mediterranean diet on preventing cardiovascular disease (CVD) in people at high risk of the condition. Known as the PREDIMED study, it ran until 2011, studying nearly 7400 older adults at high risk of developing CVD.
What’s on the menu with Samantha Gowing
When describing Samantha Gowing’s professional accomplishments, it’s difficult to know where to begin. Celebrated chef, clinical nutritionist, renowned teacher of Food as Medicine, author and motivational speaker are just some of the many strings she has to her bow.
Japan ‘Macadamia Experience’ event delivers strong results
Exercise, gourmet or beauty? That was the question asked of our Japanese fan base recently to kick-start an innovative promotional event targeting health and beauty conscious Japanese women. In a great result, the campaign achieved broad online reach of almost 770,000.
Media famil sows seeds for future publicity
A media famil in the Northern Rivers macadamia growing region last week hosted journalists from a range of Australia’s most popular food, lifestyle and news titles.