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New research shows macadamias bust through bakery purchase barriers

April 19, 2018
A new consumer research study commissioned by the Australian macadamia industry has just been completed, with the findings revealing a host of fascinating insights that highlight key innovation hotspots for macadamias in the bakery category in both Asian and Western markets.

Macadamias shine as the celebratory nut

February 8, 2018
December to February is a hotbed of celebratory holidays that present perfect opportunities for promotion of Australian grown macadamias. Each year we leverage these occasions to ensure our delicious nut is part of the festive narrative in key markets, engaging our fans with inspiring celebratory content.

What’s hot in food and beverage: new global trends revealed

December 19, 2017
The Australian Macadamias marketing program is guided by the results of regular consumer research. Continually monitoring the motivations and perceptions behind consumer behaviour is invaluable to identifying where the most promising innovation opportunities lie for our product.

2017 Australian Macadamias Yearbook

December 19, 2017
The 2017 Yearbook provides an overview of all key facets of the Australian macadamia industry, including essential statistics, productivity and sustainability improvements, growing information, industry value, global production and consumption updates, domestic and international sales, health, consumer insights and promotion. It’s the go-to snapshot of our industry’s performance over the past 12 months. Click on the link below to download:

Best of the best: the top macadamia product innovations of 2017

December 19, 2017
2017 has seen a solid line up of new product innovations featuring macadamias as an ingredient. It has been exciting to see the array of ways product developers have embraced macadamias, and the broad range of categories these innovations have appeared in, with products that speak to indulgence, wellbeing, and everything in between.

Australische Macadamia-Ernte 2017 erreicht 46.000 Tonnen in Schale

December 7, 2017
Für die Saison 2017 haben australische Macadamianuss-Produzenten eine Ernte von 46.000 Tonnen in Schale bei 10 % Feuchtigkeit (43.000 Tonnen in Schale bei 3,5 % Feuchtigkeit) erzielt. Dies wurde heute von der höchsten Einrichtung der Branche, der Australian Macadamia Society, bekanntgegeben.

Moon Festival gets an Australian flavour twist

November 16, 2017
The Moon Festival is one of Asia’s most popular celebrations. Marking the end of the autumn harvest, and coinciding with the equinox, the festival dates back thousands of years, when it was observed as a time to worship the moon to bring abundant harvests and prosperity. Today, the Moon Festival revolves around delicious snacks – namely moon cakes – and gifting them to loved ones to bring luck and happiness for the year ahead.

Macadamia Holic snack range launches in South Korea

November 16, 2017
Health, happiness and convenience derived from nature. That’s the potent promise of South Korean food brand O’Tree Food Village, that’s winning plenty of fans with its premium snack nut products.

10 reasons you should be innovating with macadamias

November 16, 2017
If there was ever a food that pairs with everything, it’s macadamias. Sweet or savoury, their versatile flavour enhances any other ingredient, while their unique velvety crunch elevates the eating experience of any product that contains them.

Australian Macadamias wins gold at public relations awards

November 16, 2017
The adorable baby koala, affectionately named ‘Macadamia’ after our iconic nut, recently won the hearts of judges at the prestigious PRIA Golden Target Awards, taking out wins for Consumer Campaign of the Year and Small Budget Campaign.  
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