The concept of the ‘Macadamia Moment’ was born from our market research in which consumers described their ideal macadamia moment in great detail. Now a key creative strategy in our consumer promotional campaign, we recently explored the ‘moment’ further with our Facebook communities in all core markets, producing a rich cross-market comparison that we’ve summarised in this new infographic.
Latest stories
See more news
Australian macadamia industry spared from wide-spread cyclone impact, with minimal crop forecast adjustment
The Australian macadamia crop forecast has been adjusted following the impact of ex-Tropical Cyclone Alfred, the Australian Macadamia Society (AMS) confirmed today.
2025 Australian macadamia crop forecast delayed due to Tropical Cyclone Alfred
The 2025 Australian macadamia crop is expected to be impacted by severe weather conditions following ex-Tropical Cyclone Alfred, the Australian Macadamia Society (AMS) announced today.
The pulse of food, health and snacking: Fresh consumer insights revealed
The way consumers think about food, health and snacking is constantly adapting, shaped by shifting lifestyles, wellness priorities and cultural influences. For the Australian macadamia industry, staying ahead of these changes is essential to understanding how macadamias fit into modern diets and the strategic opportunities they present for food and beverage brands looking to innovate in response to evolving consumer expectations.