The concept of the ‘Macadamia Moment’ was born from our market research in which consumers described their ideal macadamia moment in great detail. Now a key creative strategy in our consumer promotional campaign, we recently explored the ‘moment’ further with our Facebook communities in all core markets, producing a rich cross-market comparison that we’ve summarised in this new infographic.
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2025 Australian macadamia crop forecast delayed due to Tropical Cyclone Alfred
The 2025 Australian macadamia crop is expected to be impacted by severe weather conditions following ex-Tropical Cyclone Alfred, the Australian Macadamia Society (AMS) announced today.
The pulse of food, health and snacking: Fresh consumer insights revealed
The way consumers think about food, health and snacking is constantly adapting, shaped by shifting lifestyles, wellness priorities and cultural influences. For the Australian macadamia industry, staying ahead of these changes is essential to understanding how macadamias fit into modern diets and the strategic opportunities they present for food and beverage brands looking to innovate in response to evolving consumer expectations.
India opens the door wider for Australian macadamias with improved technical market access
The Australian macadamia industry welcomes a major development in trade access, with the Government of India officially gazetting an amendment to its Plant Quarantine (Regulation of Import into India) for Australian macadamia nuts. This change significantly improves technical market access, reducing barriers for Australian-grown macadamias to enter one of the world’s fastest-growing economies.