The concept of the ‘Macadamia Moment’ was born from our market research in which consumers described their ideal macadamia moment in great detail. Now a key creative strategy in our consumer promotional campaign, we recently explored the ‘moment’ further with our Facebook communities in all core markets, producing a rich cross-market comparison that we’ve summarised in this new infographic.
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Introducing the Australian Macadamias Technical Guide: A new resource for food industry professionals
Over many years, Australian Macadamias has worked to inspire global food and beverage professionals with consumer insights, innovation news and production updates from Australia’s macadamia industry. As a result, awareness of the benefits macadamias bring to product development and interest in embracing them as an ingredient has never been higher.
New research reveals why the future of food includes more macadamias
Australian Macadamias recently commissioned a large-scale consumer research study, surveying people across Australia, China, Japan, South Korea, the USA and India. The goal? To understand current attitudes toward food, health, and wellbeing, particularly when it comes to macadamias.
Australian macadamia industry spared from wide-spread cyclone impact, with minimal crop forecast adjustment
The Australian macadamia crop forecast has been adjusted following the impact of ex-Tropical Cyclone Alfred, the Australian Macadamia Society (AMS) confirmed today.