资讯图分享了最新的FACEBOOK消费者洞察结果

Facebook澳洲坚果全球社群里正活跃着有关美味澳洲坚果的讨论。我们热爱与粉丝互动,因为我们能够通过互动来了解他们的想法,了解他们对品牌和产品的感受。 我们最近在澳大利亚,德国,日本,中国台湾和韩国分析了我们Facebook主页六个月的对话内容,得到了令人振奋和富有洞察力的结果。 分析研究了粉丝最常使用的语言和表情,揭示了他们对我们产品和品牌的情感程度以及在Facebook社群中积极情绪的深度。研究还发现了一些富有吸引力的市场行为,有助于加深我们对每个核心市场细微特征差别的理解。 请在这里查看可供下载的资讯图。 

See all the results in this handy downloadable infographic:

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Weather and orchard conditions drive major crop revision

Australia’s mid-season macadamia crop forecast has been sharply downgraded, as growers and processors manage one of the most difficult and unpredictable seasons in recent years. Continued weather-related disruptions mean the true extent of available supply is difficult to determine at this stage. As a result, the revised forecast now anticipates production will fall within a range of 37,300 to 41,970 tonnes in-shell at 3.5% moisture (40,000 to 45,000 tonnes in-shell at 10% moisture), down from the previous estimate of 55,960 tonnes in-shell at 3.5% moisture (60,000 tonnes in-shell at 10% moisture).

以澳洲坚果重新定义低糖麦片

在Brookfarm首席执行官Will Brook看来,打造优质食品并不意味着追逐流行与短暂的风潮。相反,他希望打造的是让团队都能称之为“Brookfarm 闪光点”的产品。

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