Macadamia Okaki: a match made in heaven

How do you make a rice cracker a best seller? By adding macadamias. That’s been the experience of Japanese manufacturer Nigata Ajinoren Honpo with its unique Macadamia Okaki product, now in its 11th year of production.

To explain the Japanese terminlogy behind this product, Nigata is a prefecture in Japan, well-known for its rice, water and sake, while Okaki are Japanese rice crackers, traditionally made by craftsman.

Macadamia Okaki are made using 100% premium quality Japanese rice, with Australian grown macadamias. It’s a harmonious combination that is as popular as it is delicious. The rice, seasoned with a light dose of salt, brings out the flavour of the macadamia nuts, producing a truly unique cracker that has a light, fluffy texture. Japanese consumers love the mild yet moreish taste and enjoy pairing them with almost any beverage, from coffee and Japanese green tea to beer and wine.

After realising they were on a winning streak with their light and fluffy Okaki and roasted macadamias, the team at Nigata Ajinoren Honpo decided to increase the size of the cracker, for greater visual and taste appeal. It was a move that paid dividends, with the Macadamia Okaki becoming the company’s fourth highest selling product overall, and number one online seller.

The product remains unique, with no other manufacturer attempting to recreate the delicacy. Perhaps it’s a case of being unable to improve on perfection!

訂閱夏威夷果評論

Our monthly e-newsletter

  • 同意我們收集您的個人資訊以便與您聯絡。請詳見隱私政策 privacy policy

新聞 & 報告

See more news

天氣與果園狀況導致作物預測大幅調整

澳洲的夏威夷果中季作物預測大幅下修,原因是種植者與加工商正面對近年來最困難且難以預測的季節之一。由於天氣持續帶來干擾,目前仍難以準確掌握實際可供應的數量。因此,修正後的預測現在預估產量將落在以 3.5% 水分計算的去殼重量 37,300 至 41,970 公噸之間,(即以 10% 水分計算的去殼重量為 40,000 至 45,000 公噸),低於先前預估的以 3.5% 水分計算的去殼重量 55,960 公噸(以 10% 水分計算為 60,000 公噸)。

Brookfarm 以澳洲夏威夷果重新定義低糖穀麥

當 Brookfarm 的執行長 Will Brook 談到製作美味食品時,追逐潮流與短暫趨勢絕非他的優先考量。他追求的是打造出真正優質的產品,實現他與團隊所稱的「Brookfarm 光采」。

澳洲夏威夷果技術指南隆重登場:食品業專業人士全新資源

多年來,澳洲夏威夷果一直致力於以來自澳洲夏威夷果產業的消費者洞察、市場創新資訊及生產動態,啟發全球食品與飲料產業的專業人士。因此,澳洲夏威夷果在產品開發上的益處逐漸受到重視,作為原料的應用興趣也達到前所未有的高度。

SUBSCRIBE TO THE MACADAMIA REVIEW

and be the first to know about the latest news from the Australian macadamia industry.

Subscribe