Cute alert: little ‘Macadamia’ wins 9.5 million hearts

It’s a boy! There was excitement all round recently with news that ‘Macadamia’ the first baby koala joey of the season had been born at Queensland’s Australia Zoo wildlife sanctuary. And when he finally found the courage to emerge from his mother’s pouch in mid-June, the world went a little bit crazy.

Baby koala Macadamia with his mum

Securing the naming rights to one of Australia’s iconic native animals was a perfect fit for our iconic Aussie nut, and the little koala’s debut was covered extensively on social and mainstream media.

Macadamia’s arrival was covered on the Nine Network’s Today Show as well as the evening news on Channel 7, Nine Network and several online channels. All up his media debut reached more than 9.5 million people.

Baby koala Macadamia on Today Show

Baby Macadamia makes the news on The Today Show

A video of Macadamia shared on our own Facebook page and that of Visit Queensland generated more than half a million views and 15,000 likes.

Over on Twitter, we experienced our busiest day of the past year, with tweets about the adorable koala reaching more than 800,000 people.

Meet little Macadamia

You can also view the video on our YouTube channel, where it has had more than 9,700 views.

Welcome to the world Macadamia!

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2024 Australian Macadamias Yearbook

The 2024 Australian Macadamias Yearbook is a comprehensive overview of our industry’s highlights and performance over the past 12 months. Providing a summary of key facets of the Australian macadamia industry, it covers:

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掌握消費者趨勢對了解食品和飲料偏好的發展至關重要,對澳洲的夏威夷果產業而言,這提供了寶貴的洞察,了解如何透過夏威夷果來滿足國內和出口市場消費者的需求。

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