Mirror, mirror: macadamia oil makes its mark on the beauty industry

Of all the product categories that dominate modern life, the beauty industry is arguably one of the most innovative. In this in-depth feature, we examine the global trends that are dominating skin and hair care right now, and the role that macadamia oil is increasingly playing in this landscape. We shine a spotlight on innovation hotspots and speak exclusively with global beauty industry players for whom macadamia oil is delivering significant business success. 

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Staying across consumer trends is essential for understanding how food and beverage preferences are evolving, and for the Australian macadamia industry, it offers important insights into how macadamias can help meet the needs of consumers in both domestic and export markets.

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