Mirror, mirror: macadamia oil makes its mark on the beauty industry

Of all the product categories that dominate modern life, the beauty industry is arguably one of the most innovative. In this in-depth feature, we examine the global trends that are dominating skin and hair care right now, and the role that macadamia oil is increasingly playing in this landscape. We shine a spotlight on innovation hotspots and speak exclusively with global beauty industry players for whom macadamia oil is delivering significant business success. 

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The macadamia product innovations that shaped 2025

Macadamia innovation showed real momentum in 2025. Across the 12 months to the end of September, brands around the world launched 735 new products featuring macadamias, an increase of almost 20% on the previous period. China led the activity at 14.4% of launches, followed by Australia at 11% and South Korea at 7.5%, according to Mintel GNPD. It was a year that demonstrated just how broadly, creatively and confidently manufacturers are using Australia’s native nut.

2025 Australian Macadamias Yearbook

The 2025 Australian Macadamias Yearbook presents a consolidated view of our industry’s progress and performance over the past 12 months. Offering a concise summary of core areas it includes:

2025 Australian macadamia crop finalised following challenging season

Australian macadamia growers have delivered a 2025 crop of 43,800 tonnes in-shell at 3.5% moisture (46,940 tonnes at 10% moisture). The final result sits slightly above the revised mid-season forecast released in July, following severe weather events and associated impacts across all production regions.

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