Our 7 top stories of 2020 and what they tell us about the year ahead

It’s been said countless times, but it’s true: 2020 was a year like no other. We watched in horror as bushfires consumed Australia in January and riots rocked many parts of the globe. We’d barely caught our breath before launching straight into a global pandemic that confined many parts of the world to their own homes for weeks and months on end. 

As if that wasn’t enough, the drawn-out conclusion to the US election capped off an already exhausting year. We all lived it and it’s had a deep impact on consumer psyches, leading to heightened interest in topics like immunity and transparency, as well as driving even more interest in plant-based and sustainability narratives.

The best of 2020

These stories are the ones that got people talking (and clicking) during this tumultuous time:

Skating with macadamias
Macadamia trees are inherently sustainable
Macadamia product innovations 2020
Kikkoman macadamia milk
Macadamia butta

What’s next?

The widespread disruption of 2020 gave rise to trends and behaviours that will undoubtedly continue into 2021. We are seeing the emergence of consumers – both young and old – who care more about sustainability and transparency than ever before. To meet their demands, the plant-based innovation is set to continue into 2021, and macadamias are well-placed to be part of it.

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