Our 7 top stories of 2020 and what they tell us about the year ahead

It’s been said countless times, but it’s true: 2020 was a year like no other. We watched in horror as bushfires consumed Australia in January and riots rocked many parts of the globe. We’d barely caught our breath before launching straight into a global pandemic that confined many parts of the world to their own homes for weeks and months on end. 

As if that wasn’t enough, the drawn-out conclusion to the US election capped off an already exhausting year. We all lived it and it’s had a deep impact on consumer psyches, leading to heightened interest in topics like immunity and transparency, as well as driving even more interest in plant-based and sustainability narratives.

The best of 2020

These stories are the ones that got people talking (and clicking) during this tumultuous time:

Skating with macadamias
Macadamia trees are inherently sustainable
Macadamia product innovations 2020
Kikkoman macadamia milk
Macadamia butta

우리의 과제

The widespread disruption of 2020 gave rise to trends and behaviours that will undoubtedly continue into 2021. We are seeing the emergence of consumers – both young and old – who care more about sustainability and transparency than ever before. To meet their demands, the plant-based innovation is set to continue into 2021, and macadamias are well-placed to be part of it.

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음식, 건강, 간식 섭취 트렌드: 새로운 소비자 인사이트 공개

음식, 건강, 간식 소비에 대한 소비자들의 사고 방식은 라이프스타일의 변화, 건강 관리 트렌드, 문화적 영향에 따라 끊임없이 변모하고 있다. 이러한 변화 속에서 호주 마카다미아 업계는 한발 앞서 나가고 있으며, 이는 마카다미아가 현대인의 식생활에 어떻게 자리 잡을 수 있을지 이해하고, 변화하는 소비자 기대에 맞춰 혁신을 꾀하는 식음료 브랜드에 전략적 기회를 제공하는 데 중요한 역할을 한다.

India opens the door wider for Australian macadamias with improved technical market access

The Australian macadamia industry welcomes a major development in trade access, with the Government of India officially gazetting an amendment to its Plant Quarantine (Regulation of Import into India) for Australian macadamia nuts. This change significantly improves technical market access, reducing barriers for Australian-grown macadamias to enter one of the world’s fastest-growing economies.

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