November 2020 market report

Australian industry rising to the challenges of 2020

공급

Global supply expectations have shifted as the season nears completion, with production now forecast to come in slightly below 2019 volumes. While the South African crop is expected to be down 16%, the Australian crop forecast is higher than originally anticipated, and all other origins are on track to achieve projected volumes.

The 2020 Australian macadamia crop is now forecast to reach 42,000 tonnes in-shell at 3.5% moisture (45,000 tonnes at 10% moisture), 15% higher than the original estimate of 36,500 tonnes in-shell at 3.5% moisture (39,000 tonnes at 10% moisture). Growing regions impacted by unprecedented dry conditions have generally performed better than anticipated. The quality of nuts is very good despite the drought conditions leading into the season.

수요

While it is evident that the current coronavirus led environment is having an impact on imports when compared to 2019, overall demand is ahead of the prior three years. The pattern of buying to shorter horizons has continued due to the ongoing uncertainty caused by Covid-19. However, there has been improvements in sales reported in Q3 (third quarter) in key markets.

Despite this challenging environment, the Australian industry continues to grow its’ market share of kernel imports in many of its’ key markets. In fact, market share in all four of the priority Asian markets has increased, highlighting the quality standing of Australian macadamias and the strong commercial relationships in place.

호주 마카다미아 판매량

Australian kernel sales to many of our key markets increased after a softening in Q2 (second quarter) and are slowly returning to pre-pandemic levels. Asian markets are performing well, with China and Other Asia up +30% and +21% when compared to 2019. Sales to Japan are expected to lift in early 2021 now that additional inventories built up for the expected 2020 Olympics demand are reported to have been consumed.

Ingredient sales to the Domestic market have felt the impact of the extended lockdown in Victoria, Australia’s largest manufacturing hub, and the loss of trade experienced by tourism-aligned businesses. However, confidence is improving as restrictions on gatherings are reduced and internal borders are re-opened.

The greatest impact on total Australian kernel sales has been the challenging coronavirus-led situation in the USA. Reports indicate the US economy has contracted resulting in high unemployment rates and Covid-19 containment measures continue to negatively impact the manufacturing sector and reduce foot traffic into food service and smaller retailers. Conversely, sales to larger Retailers remain positive in line with the consumer trend towards home baking and snacking.

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음식, 건강, 간식 섭취 트렌드: 새로운 소비자 인사이트 공개

음식, 건강, 간식 소비에 대한 소비자들의 사고 방식은 라이프스타일의 변화, 건강 관리 트렌드, 문화적 영향에 따라 끊임없이 변모하고 있다. 이러한 변화 속에서 호주 마카다미아 업계는 한발 앞서 나가고 있으며, 이는 마카다미아가 현대인의 식생활에 어떻게 자리 잡을 수 있을지 이해하고, 변화하는 소비자 기대에 맞춰 혁신을 꾀하는 식음료 브랜드에 전략적 기회를 제공하는 데 중요한 역할을 한다.

India opens the door wider for Australian macadamias with improved technical market access

The Australian macadamia industry welcomes a major development in trade access, with the Government of India officially gazetting an amendment to its Plant Quarantine (Regulation of Import into India) for Australian macadamia nuts. This change significantly improves technical market access, reducing barriers for Australian-grown macadamias to enter one of the world’s fastest-growing economies.

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