In conversation with our Facebook fans: new infographic

The Australian Macadamias global Facebook communities are alive with conversation about our delicious nut. We love engaging with our fans as it enables us to gauge what’s on their minds and understand how they feel about our brand and product. We recently analysed conversations from our Facebook pages over a 6-month period in Australia, Germany, Japan, Taiwan and South Korea, with exciting and insightful results. The analysis examined the language and emojis most commonly used by fans, revealing just how emotionally attached they are to our product and brand, and the depth of positive emotion that exists in our Facebook communities. It also uncovered some fascinating market-specific behaviours, helping to deepen our understanding of the nuances that characterise each of our core markets. 

See all the results in this handy downloadable infographic:

Abonnieren Sie The Macadamia Review

unseren monatlichen e-Newsletter

  • By submitting this form you agree to let us collect your personal information in order to contact you back. Read more at our privacy policy

Latest stories

See more news

Weather and orchard conditions drive major crop revision

Australia’s mid-season macadamia crop forecast has been sharply downgraded, as growers and processors manage one of the most difficult and unpredictable seasons in recent years. Continued weather-related disruptions mean the true extent of available supply is difficult to determine at this stage. As a result, the revised forecast now anticipates production will fall within a range of 37,300 to 41,970 tonnes in-shell at 3.5% moisture (40,000 to 45,000 tonnes in-shell at 10% moisture), down from the previous estimate of 55,960 tonnes in-shell at 3.5% moisture (60,000 tonnes in-shell at 10% moisture).

Brookfarm redefines low sugar granola with Australian macadamias

When Brookfarm CEO Will Brook thinks about creating great food, chasing fads and fleeting trends is well down the list. Instead, he’s looking to make products so good they deliver what he and his team call that ‘Brookfarm Brilliance’.

SUBSCRIBE TO THE MACADAMIA REVIEW

and be the first to know about the latest news from the Australian macadamia industry.

  • By submitting this form you agree to let us collect your personal information in order to contact you back. Read more at our privacy policy