MEIJI: 40 years of a Japanese macadamia icon

2016 marks 40 years since Meiji launched its iconic macadamia chocolate in Japan. Throughout this period, Meiji has used macadamias consistently in both core and seasonal lines, and the brand dominates the chocolate macadamia segment in Japan, with estimated share of 60-70%.

Meiji Pack Shot copy

According to a Meiji spokesperson, it’s the unique attributes of the macadamia chocolate combination that have enabled the product to succeed long term, in a market characterised by fast-paced innovation. “Macadamias have that soft yet crunchy texture. They’re full of good fats and have a rich flavour. It’s this texture and flavour that matches so well with chocolate,” they said. 

Meiji has an array of 40th birthday celebration activities planned. A TV ad campaign has launched, focusing on the ‘knock-out and luxurious’ flavour of Meiji Macadamia.

A consumer promotion is currently running, entitled “Luxury, with just one piece” with messaging focused on the ‘healing and luxurious’ qualities of macadamia chocolate. Consumers are invited to enter for the chance to win a daily prize of a beauty or kitchen appliance.

Meiji Cookie Balls

The Meiji Almond & Macadamia chocolate brand website has been upgraded to include more in-depth information on the macadamia story, including how long it takes after harvesting to become a “good” macadamia, the traditional roasting process and why they are such a precious nut.

Finally, a new limited edition macadamia product has launched called Macadamia Cookie Balls. Described as a roasted macadamia covered with crumbled cookie and caramel flavoured chocolate, they have a rich flavour similar to that of typical western confectionery and have proven very popular.

Happy 40th birthday Meiji!

마카다미아 리뷰 구독하기

월간 e-뉴스레터
구독하기

최신 소식

See more news

Weather and orchard conditions drive major crop revision

Australia’s mid-season macadamia crop forecast has been sharply downgraded, as growers and processors manage one of the most difficult and unpredictable seasons in recent years. Continued weather-related disruptions mean the true extent of available supply is difficult to determine at this stage. As a result, the revised forecast now anticipates production will fall within a range of 37,300 to 41,970 tonnes in-shell at 3.5% moisture (40,000 to 45,000 tonnes in-shell at 10% moisture), down from the previous estimate of 55,960 tonnes in-shell at 3.5% moisture (60,000 tonnes in-shell at 10% moisture).

호주 마카다미아 테크니컬 가이드 공개 - 식품 업계 전문가를 위한 새로운 실무 자료

호주 마카다미아 협회는 전 세계 식음료 업계 전문가에게 소비자 관련 정보, 혁신 관련 소식, 생산 현황 등을 제공하기 위해 오랜 기간 노력을 기울여 왔다. 그 결과 마카다미아가 제품 개발에 가져오는 이점에 관한 인식과 함께 원료로서의 활용에 대한 관심도 그 어느 때보다 높아지고 있다.

SUBSCRIBE TO THE MACADAMIA REVIEW

and be the first to know about the latest news from the Australian macadamia industry.

  • 이 양식을 제출함으로써 저희가 연락을 드릴 수 있도록 귀하의 개인정보를 수집하는 데 동의하였음을 확인합니다. 상세 내용은 저희 개인정보 처리 방침을확인 바랍니다. privacy policy