June 2019 market report

Strong global growth in Australian kernel sales

공급 

There is continued expectation of limited macadamia production growth globally for 2019. While a modest increase of up to 5% overall was initially anticipated, this has been tempered by reports of weather impacting production in several growing regions. A firmer estimate will be available in the coming months.

The initial 2019 Australian macadamia crop forecast of 49,900 tonnes (in-shell at 3.5% moisture) may be affected by the long wet weather period currently being experienced. The extended dry period over summer may also impact yields.

수요

Demand for raw macadamia kernel from key markets rose again in the 12 months to March 2019, with imports (and Australian sales) up almost 5,000 tonnes or 20% over the prior year and representing more than 26,000 tonnes overall.

Macadamia kernel imports to the USA and Europe accounted for the majority of increased demand, with imports up 3,800 tonnes, demonstrating strong growth of 21% and 36% respectively. Kernel sales to Australia and imports to Japan accounted for the balance of just over 1,000 tonnes, growing 14% and 24% respectively.

Total imports of raw macadamia kernel to key markets USA, EU, Japan, South Korea, Taiwan, and Australian raw macadamia kernel sales to domestic market. Sources: AMHA, Korea Customs and Trade Development Institution, Taiwan Directorate General of Customs, Japan Ministry of Finance, Eurostat, USDA

호주 마카다미아 판매량

Australian kernel sales grew significantly in the 12 months to March 2019, up 29% overall, or 2,750 tonnes.   

Kernel sales to the domestic market exceeded 4,000 tonnes over a 12-month period for the first time, up 500 tonnes on the previous 12 months. Kernel sales to the USA and Japan grew by 37% and overall sales to Asia were strong, accounting for an incremental 1,200 tonnes kernel sales.   

Kernel sales to Europe grew 600 tonnes in the 12 months to March 2019 and the emergence of markets beyond Germany is becoming more pronounced, now representing almost 60% of sales compared with 40% in 2015. 

Reflecting Australia’s focus and marketing efforts on kernel sales, Australian in shell sales fell by 3,300 tonnes in the last 12 months. 

Australian macadamia sales (tonnes) MAT April – March. Source: AMHA. In-shell sales quoted at 3.5% MC. AMHA represents 90% production, sales are adjusted to represent non-AMHA members.

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음식, 건강, 간식 섭취 트렌드: 새로운 소비자 인사이트 공개

음식, 건강, 간식 소비에 대한 소비자들의 사고 방식은 라이프스타일의 변화, 건강 관리 트렌드, 문화적 영향에 따라 끊임없이 변모하고 있다. 이러한 변화 속에서 호주 마카다미아 업계는 한발 앞서 나가고 있으며, 이는 마카다미아가 현대인의 식생활에 어떻게 자리 잡을 수 있을지 이해하고, 변화하는 소비자 기대에 맞춰 혁신을 꾀하는 식음료 브랜드에 전략적 기회를 제공하는 데 중요한 역할을 한다.

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