Cute alert: little ‘Macadamia’ wins 9.5 million hearts

It’s a boy! There was excitement all round recently with news that ‘Macadamia’ the first baby koala joey of the season had been born at Queensland’s Australia Zoo wildlife sanctuary. And when he finally found the courage to emerge from his mother’s pouch in mid-June, the world went a little bit crazy.

Baby koala Macadamia with his mum

Securing the naming rights to one of Australia’s iconic native animals was a perfect fit for our iconic Aussie nut, and the little koala’s debut was covered extensively on social and mainstream media.

Macadamia’s arrival was covered on the Nine Network’s Today Show as well as the evening news on Channel 7, Nine Network and several online channels. All up his media debut reached more than 9.5 million people.

Baby koala Macadamia on Today Show

Baby Macadamia makes the news on The Today Show

A video of Macadamia shared on our own Facebook page and that of Visit Queensland generated more than half a million views and 15,000 likes.

Over on Twitter, we experienced our busiest day of the past year, with tweets about the adorable koala reaching more than 800,000 people.

Meet little Macadamia

You can also view the video on our YouTube channel, where it has had more than 9,700 views.

Welcome to the world Macadamia!

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음식, 건강, 간식 섭취 트렌드: 새로운 소비자 인사이트 공개

음식, 건강, 간식 소비에 대한 소비자들의 사고 방식은 라이프스타일의 변화, 건강 관리 트렌드, 문화적 영향에 따라 끊임없이 변모하고 있다. 이러한 변화 속에서 호주 마카다미아 업계는 한발 앞서 나가고 있으며, 이는 마카다미아가 현대인의 식생활에 어떻게 자리 잡을 수 있을지 이해하고, 변화하는 소비자 기대에 맞춰 혁신을 꾀하는 식음료 브랜드에 전략적 기회를 제공하는 데 중요한 역할을 한다.

India opens the door wider for Australian macadamias with improved technical market access

The Australian macadamia industry welcomes a major development in trade access, with the Government of India officially gazetting an amendment to its Plant Quarantine (Regulation of Import into India) for Australian macadamia nuts. This change significantly improves technical market access, reducing barriers for Australian-grown macadamias to enter one of the world’s fastest-growing economies.

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