2020 Australian macadamia crop on track to reach target

The 2020 Australian macadamia crop remains on track to reach the forecast 36,500 tonnes in-shell at 3.5% moisture (39,000 tonnes at 10% moisture), announced the industry’s peak body, the Australian Macadamia Society (AMS) today.

Harvesting conditions have been largely favourable over the last few months, with more than 50% of the Australian macadamia crop now collected.

AMS CEO Jolyon Burnett says nut quality is good, despite the challenging growing conditions experienced during this season.

“Notwithstanding the hottest and driest year in our recorded history last year, all regions are reporting a good quality crop,” says Mr. Burnett.

All growing regions are at different stages of harvest, with Bundaberg, Australia’s largest macadamia producer, out in front, having now delivered 80% of its crop.

Mr. Burnett said the growing and processing sectors of the Australian macadamia industry had adapted to restrictions presented by Covid-19 and were largely unaffected by the pandemic.

“It’s been business as usual for the most part, although there has been some minor disruption to our international shipping, as is the case with most export industries.”

Mr. Burnett says it continues to be an exciting time for the industry, with sustained investment in new plantings, expansion of growing regions, new varieties and an innovative international marketing campaign launching this week.

“Our new campaign will include consumer research in six international markets – Australia, USA, China, Japan, Korea and Taiwan, which will identify where the biggest opportunities lie for manufacturers,” says Mr. Burnett.

The latest Australian macadamia industry crop estimate is based on forecast intake provided by the Australian Macadamia Handlers Association (AMHA) to the end of May. The AMHA represent 97.5% of production in Australia.

A further crop report will be provided in August/September, and the final figure for the 2020 crop will be announced by the AMS in early December.

마카다미아 리뷰 구독하기

월간 e-뉴스레터
구독하기

최신 소식

See more news

호주 마카다미아 산업에서의 5년을 돌아보며: 재키 프라이스의 회고

2020년 6월, 재키 프라이스(Jacqui Price)가 호주 마카다미아 협회(Australian Macadamias)에 마켓 개발 매니저로 합류했을 당시, 산업은 그 어느 때보다도 탄탄한 성장세를 보이고 있었다. 당시 10% 수분 기준으로 50,300톤의 수확량이 예상되었고, 농가 판매가격(farm-gate price)은 사상 최고치를 기록했다.

미래는 ‘맛’으로 결정된다: 제품 혁신을 이끄는 네 가지 맛 트렌드

‘맛’은 식품 업계의 혁신을 이끄는 가장 강력한 도구 중 하나다. 신제품이 끊임없이 쏟아지고 소비자 취향이 빠르게 변화하는 오늘날의 글로벌 시장에서, 맛은 여전히 소비자의 시선을 사로잡고 선호를 이끄는 핵심 요소로 작용한다. 익숙하고 따뜻한 향수를 불러일으키는 맛이든, 새롭고 대담한 풍미이든, 인상적인 맛 경험은 제품의 인지도를 높이고 입소문을 확산시키며 브랜드만의 차별화를 강화한다.

SUBSCRIBE TO THE MACADAMIA REVIEW

and be the first to know about the latest news from the Australian macadamia industry.

  • 이 양식을 제출함으로써 저희가 연락을 드릴 수 있도록 귀하의 개인정보를 수집하는 데 동의하였음을 확인합니다. 상세 내용은 저희 개인정보 처리 방침을확인 바랍니다. privacy policy