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Macadamias ticking all the diet trend boxes

Vegan, vegetarian, gluten free, dairy free, low FODMAP, paleo. The list of dietary trends that now dictate much of what the modern consumer puts on their plate can be dizzying. Love it or hate it, there’s no denying the power of these trends, and whether followed for medical, lifestyle or even personal branding reasons, they all point to one thing: health is a currency that consumers have embraced, and its value is rising rapidly.

Celebrating women in macadamia style

The Australian Macadamias global consumer audience has grown substantially in recent years, and while each of our markets has unique cultural and demographic nuances, one of the commonalities shared across the board is a heavily female skewed fan base.

May 2018 market report

The global crop is expected to increase by just over 10% in 2018, according to the latest statistics. This continues the steady increase in supply since 2012 which has delivered an overall increase of 60%. 

New research shows macadamias bust through bakery purchase barriers

A new consumer research study commissioned by the Australian macadamia industry has just been completed, with the findings revealing a host of fascinating insights that highlight key innovation hotspots for macadamias in the bakery category in both Asian and Western markets.

Macadamias shine as the celebratory nut

December to February is a hotbed of celebratory holidays that present perfect opportunities for promotion of Australian grown macadamias. Each year we leverage these occasions to ensure our delicious nut is part of the festive narrative in key markets, engaging our fans with inspiring celebratory content.

What’s hot in food and beverage: new global trends revealed

The Australian Macadamias marketing program is guided by the results of regular consumer research. Continually monitoring the motivations and perceptions behind consumer behaviour is invaluable to identifying where the most promising innovation opportunities lie for our product.

2017 Australian Macadamias Yearbook

The 2017 Yearbook provides an overview of all key facets of the Australian macadamia industry, including essential statistics, productivity and sustainability improvements, growing information, industry value, global production and consumption updates, domestic and international sales, health, consumer insights and promotion. It’s the go-to snapshot of our industry’s performance over the past 12 months. Click on the link below to download:

Best of the best: the top macadamia product innovations of 2017

2017 has seen a solid line up of new product innovations featuring macadamias as an ingredient. It has been exciting to see the array of ways product developers have embraced macadamias, and the broad range of categories these innovations have appeared in, with products that speak to indulgence, wellbeing, and everything in between.

Australische Macadamia-Ernte 2017 erreicht 46.000 Tonnen in Schale

Für die Saison 2017 haben australische Macadamianuss-Produzenten eine Ernte von 46.000 Tonnen in Schale bei 10 % Feuchtigkeit (43.000 Tonnen in Schale bei 3,5 % Feuchtigkeit) erzielt. Dies wurde heute von der höchsten Einrichtung der Branche, der Australian Macadamia Society, bekanntgegeben.

Moon Festival gets an Australian flavour twist

The Moon Festival is one of Asia’s most popular celebrations. Marking the end of the autumn harvest, and coinciding with the equinox, the festival dates back thousands of years, when it was observed as a time to worship the moon to bring abundant harvests and prosperity. Today, the Moon Festival revolves around delicious snacks – namely moon cakes – and gifting them to loved ones to bring luck and happiness for the year ahead.

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