The year’s end always presents an opportunity to reflect on how macadamias have helped drive creativity in the global food and beverage landscape over the past 12 months. 2024’s product launches highlight not only the adaptability of this premium ingredient but also the evolving preferences of both manufacturers and consumers. From their rich, buttery taste and delicately crunchy texture to their impressive nutritional benefits, macadamias have once again proven their value across diverse applications.
Supercharged choices
Identified as a trend influencing product development in several of our key markets, ‘supercharged choices’ came through strongly in macadamia innovation this year, particularly in relation to digestion and gut health.
Health-aligned indulgence
Consumers are seeking small perceived health benefits in the indulgences they enjoy, and these products illustrate this perfectly.
The conscious evolution
Consumers are increasingly prioritising eco-friendly products and ethical practices across multiple product categories.
Flavours without borders
Consumers are increasingly adventurous, seeking out global flavours and fusion cuisine.
Traditional formats and flavours reimagined
A departure from the norm is always exciting and these products demonstrate how macadamias can help to disrupt traditional formats and flavour pairings to deliver something deliciously novel.
Snacks and treats with a side-serve of fun
Snacking plays a key role in daily routines for consumers around the globe, and innovation in this space continues to evolve rapidly. This year, a noticeable trend emerged, celebrating creativity and playfulness in snacks and treats featuring macadamias as an ingredient, expressed through branding, flavours, formats and packaging.
